Shenandoah Valley Bicycle Coalition

Branding, Marketing Collateral & Merch

Formed in 2008 by the merger of the Shenandoah Valley Bicycle Club (road cycling club c. 1982) and the Shenandoah Mountain Bike Club (c. 1996), The Shenandoah Valley Bicycle Coalition (SVBC) envisions an active and organized cycling community in the central Shenandoah Valley that represents all types and levels of cycling and cyclists. The SVBC furthers the interests of its diverse membership by advocating for, and providing resources to, the cycling community so Harrisonburg and the Central Shenandoah Valley will become known as a center of safe, sustainable and enjoyable cycling on roads, trails, and streets.

We partnered with the SVBC to create a modern, vibrant, sophisticated brand identity that will more effectively represent the organization in a professional light, and provide a solid foundation for marketing and promotional efforts going forward. Beyond the brand identity and components, we also worked closely with the organization to develop a map for their primary trail network, the Western Slope of Massanutten.

Our partnership with Dusty resulted in a fun, easy to read, visually appealing map for our most popular trail system. He also branded the entire trail system with signage and markings in one complete and easily identifiable package.
Kyle Lawrence — Executive Director, SVBC