The youth mountain biking program in Harrisonburg and Rockingham County in the Shenandoah Valley of Virginia was in need of a fresh new identity. We worked closely with coaches and other leaders within the organization to create a vibrant identity that would get the kids excited, would serve as an effective tool to reaching more youth and families, and get #morekidsonbikes.
ShenRock Youth Mountain Biking
Branding & Merch
